Apple Card vs Citi Custom Cash Card: Which Card Wins for Your Spending?

Choosing between the Apple Card (no annual fee) and the Citi Custom Cash Card (no annual fee) comes down to where you spend most. Both cards can deliver real value — let’s break it down, then run your numbers to find the winner.

Meet the Contenders

Apple Card

3% at Apple and select merchants, 2% with Apple Pay, 1% with physical card. Earns a solid 2.0% on everything else.

Annual fee: None Foreign fees: 0%

Perfect if: You want solid rewards without paying an annual fee.

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Citi Custom Cash Card

5% on your top spending category each billing cycle (up to $500/cycle).

Annual fee: None Sign-up bonus: $200 after $1,500 spend in 6 months Foreign fees: 3%

Perfect if: You want solid rewards without paying an annual fee.

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Head-to-Head Comparison

Feature Apple Card Citi Custom Cash Card
Annual Fee $0 $0
Sign-Up Bonus None $200 after $1,500 spend in 6 months
Foreign Transaction Fee 0% 3%
Base Reward Rate <strong>2.0%</strong> 1.0%
Key Benefits 3% at Apple and select merchants, 2% with Apple Pay, 1% with physical card. 5% on your top spending category each billing cycle (up to $500/cycle).

The Verdict

Apple Card pulls ahead for travel, dining, groceries, gas spending.

Not sure which fits your life? Enter your spending below and we’ll do the math.

See Which Card Wins for YOU

Enter your typical monthly spending and we’ll show you exactly which card earns more — including fees and bonuses.